"Christy is fantastic! 4.7/5 based on 2,086 reviews. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. But it does takereal effortto be creative and pen descriptive words that will make your property listings sound appealing. Turn it into an Ask a question about form. Those amenities can help tip the scales of real estate in your favor. If they see a complicated or unenticing headline, your potential client will not see your listing or email! This BMW i8 and Louis Vuitton luggage collaboration is a great example: They both have audiences interested in high ends goods, allowing for effective cross-promotion. The following are the most important types of content that you should use to position yourself as the local real estate expert and attract high-paying clients magnetically. I get excited about sharing tactics and strategies that can be implemented TODAY. On paper at least, real estate copywriting is easy: Good copy convinces your reader to do something you want them to do. For one, we know the language that resonates best with potential customers because we have researched what people in this industry like and dislike about properties for sale as well as other relevant topics. The basic structure for writing real estate listing descriptions, according to Real Estate Express is: Headline Opening statement Narrative description of features Special promotion Call to action Real estate bios for agents, teams and sales managers, Property descriptions for websites, and brochures, Website and video copy for agents, luxury homes, and developments. Test neuroflash's AI copywriter with the free plan. Clients expect real estate agents to be intimately familiar with the neighborhoods where they work. Wondering how to get luxury listings on a regular basis? It is stodgy, business phrases put together with your name on it. Links below will take you to samples of Tracy's luxury residential real estate copywriting in PDFs and on websites. If it doesnt, edit until it does. Cacti Family - Realtor.com. A real estate copywriter can get the job done. You will instantly see the best content headlines for your topic. A Boutique Studio For Artfully Crafted Content and Captivating Brand Stories Natasha Nikol is a trusted source for eloquent copy, designed to capture the essence of your brand. For example, this textfound on Trulia.com was most likely split tested several times. I couldnt ask for more. Now you just need to get the word out. Focus on selling houses, not writing copy. Sotheby's International Realty - LIVE series. But usually there is SOMETHING that makes a property unique. The top agents and brokers don't have the time or inclination to work with inexperienced companies or service providers. Most realtors fail consider when working on their brand. This is where even great writers stumble. I can't believe you nailed the concept on the first try. Have a contact form? You see, people will always purchase to avoid loss or something painful over the potential to gain something. Explain its appeal. Start writing for free Get inspired with our Residential Real Estate copywriting examples and inspirations. What Is A Real Estate Copywriter? Our real estate copywriting services cover content strategy, creation, and . Did the neighborhood ever have a really great historical event happen nearby? Susan put forth a proposal that tightened existing copy and also provided additional copy and meta-tags, which GPK accepted. Its like going to a consultant that charges $10/hour versus one that demands $100/hour. The granny flat has its own carport and is separated from the main house by the driveway. Pitch packages, press releases, articles, newsletters, and more. (Bloomberg) -- New York has surged past London as a pricier location to purchase prime residential real estate, according to new data from Knight Frank's annual wealth report. Information about them is available on request. Single-Property Websites Single-property websites are exactly what the name implies: websites built to market a single property. My Services - Luxury Real Estate Copywriter My Services Stand apart from the competition with listings and articles that flourish online. When someone purchases a home, theyre buying into a specific area. 10. Click here. Pretend youre describing it to a friend who you know would love it. Thats why you see luxury brands either do one of two things: Saint Laurent uses the first approach on the product page for this jacket: Yes, its a jacket worth college tuition and they show it proudly. "I'm getting such insane value out of this course. So read your copy out loud, tweak it, then keep reading it out loud until it goes down like ice cream. About Real Estate Copywriting. Overuse of buzz words when writing real estate copy can actually harm your conversion. Sandra Manzanares Sharing As a real estate agent, getting the best leads is typically your number one priority. Apply the main takeaways from todays article next time youre writing luxury sales copy. Promoting your new listing begins with writing a good description for MLS, the number one source for buyers searching for a new home. Now think about the time it takes to write a property listing. Let the buyer know about your top-of-the-line flooring, the ultra-stylish fixtures and big-name kitchen appliances. Studies show that most people use emotional arguments to persuade others without even realizing it. All those things are very important when youre selling, but theyre not everything. Every good email needs to be opened before it's read. How To Attract Luxury Real Estate Clients With Copy - Best Real Estate Copy and Content Real estate copywriting, sales funnels and content marketing services designed to attract your ideal real estate clients, build your real estate team and grow your passive income. What sells real estate is getting clients attached to the novelty of the specific property. Use keywords you think they might use in their search for a property. Click here. Excellent content methods (like white hat SEO methods) require time . Call 908-791-0684, or email Valerie. Describe what you can see. Tips on writing real estate remotely; How to go beyond the features and benefits to create hooks for the reader; Additional copywriting opportunities available in real estate; Ways to make even the worst properties sound good; Tips on selling high-end luxury homes; The vital skills needed to become the 'go to' person in real estate writing . Be sure to run the headlines you make against headlines you can copy from other sources. Your description needs to spark emotion for buyers to consider a visit. But, yours was by far the best of all. ~400 searches per month. MIGRATE CONTENT FROM OLD WEBSITE TO NEW LP. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. That's where I make an impact as a real estate copywriter. However, it needs to remain consistent across all channels for the biggest impact. Some realtors arent fans of third-party listing sites, saying they can result in lead theft. Heres how your copy might sound if you focus on your solution without acknowledging your readers pain point first: Now heres how your copy sounds when you start by acknowledging their pain point first. 2. This makes the products rare, scarce, and highly desired. Final thoughts on luxury copywriting. Staring at a blank page? Here is a great way to easily generate some headlines: Results They Want: Buy Their Dream Home Objections They Have: Even if you dont think you can afford it Time frame: With little to no time on your end. Luxury brands thrive on thus. From housing prices to the economic condition in the area, agents must be in the know of what happens as it happens. Does your copy appeal to your readers emotions? In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. This elevates the branding, buying experience, and further displays the quality of the vehicle. Its also why people will gladly spend thousands of dollars on a purchase without a second thought. luxury real estate and jewelry brands in North America and England. If your real estate copywriter finds that something, youll sell more instantly. Attract dream clients and keep the referrals coming with well-crafted listings and more. Valeries specialty as a real estate copywriter took shape decades ago, when Barbara Corcoran, founder of The Corcoran Group, hired Valerie to write for her firm. We know what makes your readers tick and how to turn casual interest into a buyer ready to put money on the table. Write every sentence from their perspective. Whether it's Ian Schrager's 50 Gramercy Park building in NYC or that silly (sorry) Celebration, Florida town Disney built, you are writing about home. Does the kitchen have granite countertops or a farmhouse sink? These will help you. Claude Hopkins put it best: images are salespeople themselves. Thats why today, I am giving you my seven real estate copywriting rules that professional writers swear by. Luxury Real Estate Copywriter - Copy That Converts You need real estate copy that converts without hassle. Studying the U.S. real estate market helps agents determine local trends before they occur. Simultaneously, we work with a large number of local, independent brokerages and luxury boutique-type real estate companies . Tell them how the home for sale is unique by including significant details such as the chic mid-century modern architectural style with its clean, minimalist aesthetic; the warm, classic look of hand-scraped mahogany wood flooring; or the welcoming curb appeal of the wrap-around porch, ideal for sipping your morning coffee. Level up your income, skills, and growth with my online courses. 1. To help make your real estate copy stand out and make you some money, here are some real estate copywriting tips you should follow: 1. Our user-friendly platform makes it easy to migrate your existing website content to your new website. 82% of luxury consumers agreed that buying high-end goods made them feel happy and confident. Luxury brands call this bespoke. Too much of a good thing is annoying. You spend hours staring blank-eyed at your computer screen, trying fruitlessly . Sounding overly zealous can . My off-market listings newsletter offers buyers access to the best Springfield listings before they hit Zillow. Are you looking to market yourself better on Facebook? You're a Realtor who already offers exceptional service and a personal client experience. Writing great titles can quickly drain your creative energy. What a gift it is to know, All the work has been done for you.. You see their logo and you instantly think and feel something. Type in Homes for sale [INSERT YOUR CITY]. Google will display ads at the top of the search. No matter how simple or ordinary a home is, you can still make the real estate listing description magical without overselling its features. As you start to improve the value of your real estate content by solving your ideal clients problems and helping them reach their goals, they will start to gravitate to you in a shocking way! Visit Client Website (Interested in generating more leads for your real estate agency? If you want a cheat sheet of descriptive real estate words that appeal to emotion, check out my guide to descriptive real estate words here: If youre writing ad copy, landing page copy, emails, website copy, or any copy with a title, you should always write at least three versions of your title and pick the best of the bunch. After all, if theyre scarce, they can be made into anything and have high demand. Establish yourself as a market expert with high-quality content written by our experienced team. Luckily, there is a trick that professional copywriters use to make editing for style easier: Read your copy out loud. Wondering how to become a luxury real estate agent? You need to be able to convince the local affluent buyers and sellers that you are an expert when it comes to marketing luxury real estate. Wild-hearted Wanderlust in the newest jewel in the Indian Ocean's crown. The first thing to remember is that real estate clients only care about themselves. That means simple words, short sentences, and getting to the point as quickly as possible. Share property details and photos via email or Google Drive.Best of all, I'll work on your timeline. It's as if it happens magically, the writing and posts to Facebook are done . Discuss complex issues or write one-liners on Twitter. . Our creative writers paint stunning word pictures of custom homes focusing on the amenities and features that contribute to a luxurious lifestyle and set listings apart from the crowd. In the first part of the sentence (If you are like most people), the readers desire to be like others is being used to draw them into the action they are supposed to take in the second part of the sentence. Thank you for putting up with craziness and stress. But with prices on area homes soaring, more realtors have moved into the market and everyone has had to up their game to survive. Douglas Elliman - Show and Tell. Luxury real estate is a very delicate niche. No judgment, no editing. Visit Client Website , (Interested in generating more leads for your real estate agency? My experience with Luxury Presence has exceeded all expectations. Real estate listings are just facts strung together. Is the area up and coming so that the property is likely to appreciate? There are billions of houses in the world. And you dont want to become known as a realtor who over-promises and under-delivers. Its directly related to quality and value. It truly has to be the right copy with the right ingredients if you are going to have any real hope of attracting those million-dollar listing leads and buyers. Susan Greene Professional Copywriter Affordable Rates Orlando, Florida floridacopywriter@gmail.com (407) 578-5528. If you saw a Gucci belt sold for $15, it wouldnt have the same effect as when its sold for $300. More Than 300 Happy Clients Around The World. Move-in ready is extremely appealing to many buyers. GPK wanted to enhance its website was optimized for search engines and also conversions. 1. Next, determine a benefit of each featureone that appeals to emotional needs or desires. (The price tag reflects this.). If youre anything like most real estate agents, writing compelling, high-conversion copy is not exactly your idea of a great time. You'll work with a great team of writers, with real-world experience. The better your listing description is, the more buyers youll attract to tour the home in person. Examples include Wild Blueberry Estate or Blueberry Hills. Once you have completed the Ideal Client Worksheet and have a deeper understanding of what your targets problems are, what motivates them, and how to start implementing NLP you can start to tailor all of your real estate copy to attract them. If the nuances of describing your property or project require a personal visit, our writers are equipped with onsite availability all over the world. When I look for benefits, I start with the feature and then ask, So what? Of the answer I ask again, So what? By the third So what? Ive got a solid benefit. Thanks.. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. I've written luxury property listings for 7-figure palatial properties in Sydney, cosy casitas in Mexico City, elegant London apartments and hip poolside hideaways in Los Angeles. A.K.A theyve achieved perfect consistency. Therefore, first-rate copywriting is a must. Its more affordable than you think. Be sure to mention any unique features that will help differentiate your home from others, such as an extra large kitchen island, a mother-in-law suite, a Jacuzzi tub in the master bath or fruit trees in the backyard. As a general rule, the more you talk about yourself in your bio, the more you will alienate who you are trying to attract. If you are selling a home and need a tested headline, go over to Google.com. Heres another example of copy from one of their product pages: Its bold. Its a powerful form of social proof, and works in a similar way to the last point I made about photos. Your real estate copywriter should aim to make 25 headlines each time you use this method. Write about the most alluring and beneficial features while the pictures back up your points. But which is best? This is a great way to drill down to benefits! 10x faster. See full bio. For now, dont worry about grammar or spellingyou can fix that later. Click here. Because, your several hundred thousand dollar supercar isnt special enough. Might be time to call in the experts. Secondly, hone in the emotion. Writing your copy in a simple and straightforward style means making it real, making it yours. A well-written listing description creates FOMO (Fear Of Missing Out) for buyers. E-mail. Remember that and you will someday take all my clients away. If theres one industry all copywriters can learn from, its the luxury market. People will think highly of a product or brand if its associated with other high-status individuals or symbols. Additionally, it helped achieve another goal of GPKs: to better promote their unique ability to work with international clients looking to move to the San Francisco area. It told more about the company and its impressive history and founders. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. Thats why Rolls Royce includes insanely detailed photos of cars on their website. Editing Maybe you've got a website that needs a refresh, or a white paper written by a technical genius that could be easier to understand. Thats why Ferrarione of my favorite car brandsoffers a personalization programme. Our writers produce neighborhood-specific content that demonstrates your market knowledge and drives prospects to your site. Nows your chance to see which one actually makes your reader take action. It is a spacious 1 bedroom flat with its own kitchen, bathroom and laundry. Heres how to do it: First, list all of the features of your subject matter. It's a fair bet that your first real estate name ideas will fail sincewhen finalizing a name you should know thatimproves it by 923%! For luxury copywriting inspiration, sector insight and to stay in the loop with everything happening in the studio, connect with Maisie on Instagram @theluxurycopywriter. Luxury real estate can be intimidating to newer agents but doesn't have to be. Get my latest content on business, marketing, and copywriting. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Ask any top-performing real estate agent what their cant-live-without tool is, and chances are theyll say a great real estate CRM. You can spend hours editing your copy and end up with something thats worse than what you started with. Think about the profile of the most likely buyer for your property and speak to that person in your marketing. 7 Tips for Building Your Sphere of Influence in Real Estate (+ Script), 31 Clever Real Estate Marketing Ideas for 2023, 33 Underrated Real Estate Lead Generation Ideas for 2023, Real Geeks Review: An In-depth Look at Features & Pricing, Subscribe to my off-market listing newsletter today to get a free list of the best listings in Springfield before they hit Zillow. Learning the ins and outs of how to write for search engines and mastering the science of tools like NLP is insanely time-consuming. Does the house have a famous owner in the past? High net worth individuals are generally a lot more down-to-earth than we imagine, and generally value the same things in a real estate agent as everyone else does: competence, market expertise, and professionalism. Most real estate company names are boring at best. How to use psychology in your real estate copy, Where to incorporate copy for the biggest impact, The easiest way to get started in the luxury real estate niche, Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be repurposed into many other types of content that will all do the same thing. Your followers will give you instant feedback. I use NLP in everything I write. Want a professional critique of a real estate copywriting project youre struggling with? Just starting Real Estate Branding? The only problem is that your listings dont come with ready-made emotional arguments to persuade a buyer to attend your open house. Describe how wonderful it will be to entertain. Thats why they commonly incorporate into their messaging. To review general pricing, visit our writing prices page. We can publish our posts with the same: images, body text, and at the same time. Meta-Tags, which GPK accepted Converts without hassle market knowledge and drives prospects to new! And keep the referrals coming with well-crafted listings and articles that flourish online several hundred thousand dollar supercar isnt enough! Coming with well-crafted listings and more copywriter finds that something, youll sell more instantly that Converts hassle! The free plan see your listing or email 're a Realtor who already offers service... Down like ice cream a great time at best top of the vehicle wondering how to turn interest! Not see your listing or email LIVE series agents to be your market knowledge and prospects! Of this course and well-constructed brands to get luxury listings on a purchase without a second.... 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